Blog
Making the Most of Brands Birthdays
This blog, inspired by “Making the Most of Brand Birthdays,” shares how brands like Monopoly,
the Boston Bruins, and Mattel turned milestones into campaigns that drove engagement and
growth.
No matter your year, these tips will help you turn your brand’s anniversary into something
meaningful.
Read the full article here
Why Every Brand Should Celebrate a Birthday
Monopoly, the Boston Bruins, and Mattel all show how a brand anniversary can go beyond nostalgia - it can drive engagement, loyalty, and reinvention.
The good news? You don’t need decades of history to make a milestone meaningful. Whether you’re turning 1 or 100, your anniversary is a powerful moment to connect with your audience - if it’s done right.
Start Early & Keep It Simple
Great campaigns take time. Begin planning early and stick to a clear, memorable theme that ties everything together.
Celebrate the People Who Got You Here
Customers: Offer exclusive perks or limited editions tied to the milestone.
Team: Boost morale with swag, spotlight videos, or a team volunteer day.
Think Beyond Social
Social is great - but so is storytelling. Interactive timelines, behind-the scenes content, or immersive experiences can deepen impact.
Give Back
Link your celebration to a cause that aligns with your brand values. A well-matched donation or initiative shows you’re here to make a difference.
Refresh & Reinvent
Anniversaries are a natural time to evolve - update your brand, reposition your message or reintroduce your values.
Celebrate the Wins - Big or Small
You don’t need a century to celebrate. Every year is a sign of progress and purpose. Own it.