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Brands We Love: Burt’s Bees
How does a $379M brand still feel like a small-town favorite? Burt’s Bees knows the secret. To read the full article, click here.
What does it take for a small roadside honey stand to become a $379M global brand - and stay loved for 40 years? Burt’s Bees cracked the code, and it’s not just about lip balm.
Founded in 1984 by Burt Shavitz and Roxanne Quimby, the brand built its success on natural ingredients, sustainability, and a story that sells itself. Today, they’re proof that you can grow big without losing your soul.
Key Takeaways for Brands:
Stay true to your values - Authenticity fuels loyalty.
Tell your story - Brand history is a marketing asset.
Lead with purpose - Purpose-driven brands stand out.
Make every touchpoint count - Website, PR, and content reinforce the mission.
Why You'll Want to Read the Full Story
The Burt’s Bees journey is packed with lessons on how to scale without compromise, turn your mission into your biggest sales driver, and keep customers coming back decade after decade.
Read the full article in ONE:ONE Magazine to see exactly how Burt’s Bees weaves its values into every part of the business - and how your brand can, too.
Read here.